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Bradley: Marketing Research

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Chapter 01
Introduction to marketing research
Chapter 02
Planning research
Chapter 03
Secondary data
Chapter 04
Primary data
Chapter 05
Sampling
Chapter 06
Questionnaires and topic guides
Chapter 07
Qualitative research
Chapter 08
Quantitative research
Chapter 09
Analysis
Chapter 10
Reporting and presentation
Chapter 11
Business-to-business research
Chapter 12
International research
Chapter 13
Audience Research
Chapter 14
Advertising Research
Chapter 15
Social research