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Question 1

When did members of the Royal Statistical Society devise bar charts, scatter plots, line plots, pie charts and coxcombs?

a) 1600s

b) 1700s

c) 1800s

d) 1900s

Question 2

'Reports can be available to multiple users simultaneously and instantly.' To which ONE of the following channels does this best apply?

a) Motorbike couriers

b) The Internet

c) Fax machines

d) Postal services

Question 3

The most undesirable outcome of poor reporting is:

a) a decision to go ahead.

b) a decision not to proceed.

c) indecision.

d) good decisions.

Question 4

Which section of a report is intended to be self-contained and to highlight the key aspects of the entire project?

a) Appendices

b) Executive summary

c) Method

d) Research costs

Question 5

In a marketplace with twenty competitors, what is the best number of segments to use in a pie chart showing market share?

a) Five

b) Ten

c) Fifteen

d) Twenty

Question 6

For market research, which ONE of the following should appear alongside each visual display used?

a) The client turnover

b) The main respondent name

c) The research agency name

d) The sample size

Question 7

Eye contact with an audience can be kept if:

a) you read from a page.

b) you face the screen.

c) you face the audience.

d) you have a structure.

Question 8

There are different levels at which a report can be written. One level is that at which the researcher is almost acting as a decision-making partner to combine results with other facts and intuition. Which ONE of the following describes that level?

a) Reportage

b) Interpretation

c) Speculating

d) Summarising

Question 9

The following table on age profiles was extracted from a report. What is wrong with it?

Age	%
25 or under 26-36 36-46 46-56 56+	6 20 29 28 17

a) No pie chart

b) Ranges not mutually exclusive

c) Percentages do not add up

d) Something other than the options given

Question 10

Which ONE of the following is the biggest disadvantage of PowerPoint?

a) High cost

b) Images overused

c) Slow

d) Difficult to use

Oxford University Press, Online Resource Centre, Chapter 10.

Chapter 10

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