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Question 1

Which ONE of the following indicates how 'accurate' results from sample surveys may be?

a) Correlation tests

b) Significance tests

c) Regression tests

d) In-home tests

Question 2

With whom are the terms 'hole counts, top-line results, punching and dirty data' associated?

a) Galton (1822-1911)

b) Pearson (1857-1936)

c) Hollerith (1860-1929)

d) Booth (1840-1916)

Question 3

'The researcher limits any comments to the facts discovered through the study.' To which ONE of the following does this refer?

a) Interpretation

b) Analysis

c) Coding

d) Clustering

Question 4

Which ONE of these techniques is most likely to be used in qualitative analysis?

a) ANOVA

b) Discriminant analysis

c) CHAID

d) NVIVO

Question 5

Which ONE of these types of information is NOT usually made available in transcripts?

a) Words as spoken

b) Emotions

c) Questions asked

d) Answers given

Question 6

Which ONE of these techniques is most likely to be used in quantitative analysis?

a) Multivariate analysis

b) Sound-tape recordings

c) Transcripts

d) Videos

Question 7

Demographics are also known as:

a) classifiers.

b) social class.

c) socio-economic groupings.

d) something other than the options given.

Question 8

Consider the difference between standard demographics and non-standard demographics. Standard demographics are:

a) quantitative, while non-standard are qualitative.

b) secondary data, while non-standard are primary data.

c) used in the UK, while non-standard are used in the USA.

d) well established, while non-standard are specific to the study.

Question 9

Which ONE of the following is NOT likely to account for variations in quantitative results?

a) Sampling error

b) Transcript error

c) Social desirability bias

d) Acquiescence response bias

Question 10

The chi-square test is:

a) a mean.

b) a multi-question test.

c) a statistical mistake.

d) a statistical significance test.

Oxford University Press, Online Resource Centre, Chapter 09.

Chapter 09

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