Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

When new information inhibits recall of previously memorised information this is known as…

a) Proactive inhibition

b) Retroactive inhibition

c) Sugging

d) Telescoping

Question 2

One thing that should definitely not affect a respondent's ability to answer questions is...

a) Retroactive inhibition

b) Physical disability

c) Telescoping

d) Repression

Question 3

Why is stimulus material used at interviews?

a) As an incentive to participate

b) To assist the interview process

c) As a gift

d) Something else

Question 4

Which of these is NOT an example of stimulus material?

a) Advertising jingles

b) Lists

c) Payment

d) Show cards

Question 5

Which of these approaches can make the best use of stimulus material?

a) Web questionnaire

b) Telephone interview

c) Postal Questionnaire

d) Focus Group

Question 6

Projective techniques are an alternative to?

a) Computers

b) Questions

c) CATI

d) Questionnaires

Question 7

A respondent is asked to describe her car as if it were an animal. Of what is this an example?

a) A filter question

b) A semantic differential scale

c) A closed question

d) A Projective test using Analogy

Question 8

"Do you think we should recycle more household waste because there is a serious risk of destroying planet earth by our overuse of resources and abuse of the environment?" is an example of...

a) a generalisation

b) a leading question

c) position bias

d) an open-ended question

Question 9

What is an advantage of using open-ended questions?

a) Potential is high for interviewer bias

b) They can also be used in panel research

c) People can express themselves in their own way

d) Expensive analysis uses budgets too quickly

Question 10

What is typically used to plan a questionnaire?

a) Gantt chart

b) Flow chart

c) Pie chart

d) Polar diagram

Oxford University Press, Online Resource Centre, Chapter 06.

Chapter 06

Instructions