Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Which ONE of these services is NOT a search engine?

a) Archie

b) Google

c) Dewey

d) Yahoo

Question 2

The Freedom of Information Act 2000 concerns:

a) data privacy.

b) personal data.

c) public authorities.

d) something other than the options given.

Question 3

Which ONE of these is the best description of secondary data?

a) Ordinary data

b) Existing data

c) Omnibus data

d) Ordinal data

Question 4

Which ONE of these is a good example of tertiary data?

a) An article

b) A book index

c) A complaint letter

d) A research report

Question 5

Secondary data is LEAST helpful in:

a) developing questionnaires.

b) interpreting tables.

c) formulating hypotheses.

d) evaluating new products.

Question 6

Which ONE is the most damaging problem for the researcher with secondary data?

a) It may not be accurate

b) It may be biased

c) It may not address the aims

d) It may only provide part of the answer

Question 7

Which ONE of these types of secondary data sources is internal? (Consider them from the viewpoint of a computer games software seller.)

a) Magazine reviews of games

b) Past sales to specialist stores

c) Competitor price lists on the web

d) Published market reports

Question 8

Which ONE of these types of secondary data is external? (Consider them from the viewpoint of a computer games software seller.)

a) Magazine reviews of games

b) Past sales to specialist stores

c) Employee feedback

d) Own production figures

Question 9

Which ONE of these will best help us to assess the reliability of information found in desk research?

a) The source

b) The search engine used

c) The price we pay

d) The time it takes to obtain

Question 10

Desk research plans should start with:

a) primary data.

b) external secondary data.

c) tertiary data.

d) internal secondary data.

Oxford University Press, Online Resource Centre, Chapter 03.

Chapter 03

Instructions