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Bradley: Marketing Research

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Chapter 06: Questionnaires and topic guides

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Please note that the material here is taken from uncorrected proofs.

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Student resources

  • Multiple choice questions
    • Test your knowledge of each chapter topic before exams
  • Web links
    • Check out the most important professional associations, marketing research software and career information
  • Questionnaire Wizard
    • TM Create your own professional questionnaire with this easy-to-use, automated software tool 
  • Market Researcher's Toolbox
    • Download a range of industry templates for use in your coursework and beyond
  • Mapping to CIM and MRS qualifications
    • Details of how the book is mapped to the key marketing research qualifications offered by the Chartered Institute of Marketing and the Market Research Society

Lecturer resources

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