Percy & Elliott: Strategic Advertising Management: 2e 
Glossary
Suggested IPA case historiesPercy & Elliott: Strategic Advertising Management: 2e
Web Links
There are a number of recommended web sites, grouped into the sections below. They provide a resource for further information about a number of aspects of advertising, as well as specific sources for adverts and Internet advertising.
- Advertising Associations
- Adverts
- Information about Advertising
- Internet Advertising
- Marketing
- Monthly Insights Into Advertising
- Neuropsychology
www.ipa.co.uk
The web site for the Institute of Practitioners in Advertising
www.eaca.be
The web site for the European Association of Communications Agencies
www.iaaglobal.org
The web site for the International Advertising Association
www.adslogans.co.uk/hof
A great site featuring adverts, including commercials
www.adsGallery.com
A large collection of print adverts, along with information on the campaign and agency
www.hatads.org.uk
The site for the History of Advertising Trust, offering examples of the best of British advertising
www.superbowl-ads.com
Information about adverts appearing on the U.S. Super Bowl
www.zeldman.com
An interesting site known as the 'ad graveyard' offering examples of real adverts that for one reason or another never ran
www.mad.co.uk
Online source for information on marketing media, advertising, and the design industry
www.warc.com
The World Advertising Research Center web site featuring over 25,000 articles and case histories
www.aber.ac.uk/media/sections/advert.html
A site offering a wide range of information on advertising
www.adage.com
The web site for the leading trade journal for advertising on the U.S.
www.yppa-currentadissues.org
Offers current articles on advertising available by key word for area of interest
www.adres.internet.com
Resource for information on Internet advertising and promotion
www.admedia.org
Another resource for information on Internet advertising
www.iab.net
The web site for the Internet Advertising Bureau
www.coolsitesoftheday.com
Features the 'coolest' web site of the day
www.brandera.com
Brief summaries of recent news in marketing may be found in the Daily Digest section
www.women.com
A site specializing in women and consumer behaviour
www.planetout.com
A site dealing with the consumer behaviour of gays and lesbians
www.retailernews.com
Articles on retail selling and marketing
www.crm.org.uk
A site devoted to cause-related and social marketing
www.gmarketing.com
A resource for online guerilla marketing concepts
Monthly Insights Into Advertising
Every month Max Sutherland, an experienced psychologist and researcher in advertising and marketing, writes a short but insightful column that is available on the web.
This is something worth checking out each month, and may be found at www.sutherlandsurvey.com.
He deals with a wide range of adverting issues, bringing to bear a good understanding of the most recent developments in the field, as well as the latest academic research.
One month he may be talking about neuromarketing, the next sex in advertising. Well worth a visit.
www.neurosci.tufts.edu/~rhammer
A fascinating look at synapses called Synapse: The Movie
www.med.harvard.edu/AANLIB/home.htmla look at neuroanatomy, the anatomy of the nervous system, under The Whole Brain Atlas
webvision.med.utah.edu/VisualCortex.html for more information about vision works in processing, look for The Primary Visual Cortex by Matthew Schumolesky
rprcsgi.rprc.washington.edu/neuronames/interim/hippocampus.html for more information about the hippocampus
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