Percy & Elliott: Strategic Advertising Management: 2e
Further Reading Updates
This area of the site is for the authors to suggest new and interesting journal articles for you to read and help you keep up to date with current issues in advertising.
Home » Business & Economics » Business » Percy & Elliott: Strategic Advertising Management: 2e » Student resources » Further Reading Updates
Percy & Elliott: Strategic Advertising Management: 2e 
Glossary
- Questions
- Further Reading Updates
- Web Links
Suggested IPA case histories
- Suggested Classroom Exercises
- PowerPoint Slides
- Search for an Online Resource Centre
- Learn about Online Resource Centres
- Demonstration Online Resource Centre
- Learn about VLE/CMS content
- Learn about Test Banks
- Find a textbook
- Find your sales representative
- Find a Higher Education contact
- Send us your feedback
Print this page