Percy & Elliott: Strategic Advertising Management: 2e
Glossary
Suggested IPA case historiesPercy & Elliott: Strategic Advertising Management: 2e
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Chapter 01: Overview of Advertising and Promotion
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- Glossary An online version of the glossary from the textbook
- Questions Additional questions to consider for each chapter of the textbook
- Further Reading Updates Suggested recent and relevant journal articles
- Web Links To useful sites for further research
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- Suggested IPA case histories Available for each chapter of the book. Lecturers must be members of the IPA to access the cases
- Suggested Classroom Exercises Ideas for discussions, assignments or projects to give to your students
- PowerPoint Slides A set of slides for each chapter containing key points and figures from the text
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