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West, Ford & Ibrahim: Strategic Marketing

Web Links

These web links are divided according to Parts I-IV of the book (note that there are no weblinks for Parts V & VI).

1.WHERE ARE WE NOW?

BBC Business:
http://news.bbc.co.uk/1/hi/business/default.stm
BBC news site on latest UK and international developments in business.

Brand Republic:
http://www.brandrepublic.com/
Latest news for marketing, advertising, media and PR.

Warc.com:
http://www.warc.com/
Specialist site devoted to news, cases, research and articles on the communications business.

2. WHERE DO YOU WANT TO BE?

American Marketing Association Site:
http://www.marketingpower.com/content1285.php
Provides a 5-step overview to marketing planning. (Access requires free registration)

Step 1: Understanding the market climate and marketing strengths and weaknesses
Step 2: Developing a marketing strategy
Step 3: Building a marketing plan
Step 4: Implementing the plan
Step 5: Monitoring the success of the plan

Michael Porter:
 http://en.wikipedia.org/wiki/Michael_Porter
Wikipedia’s review of Prof. Michael Porter (Harvard) career and work with a variety of links to key elements of strategy.

Strategos:
http://www.strategos.com/
Gary Hamel’s consultancy provides a variety of helpful literature and tools on strategy.

Systematic Inventive:
http://www.sitsite.com/app/methodGeneral.asp
This site provides an overview and examples of the principles expounded by SIT for new product development.

University of Texas:
http://advertising.utexas.edu/world/
Wonderfully useful marketing communications site.

3. HOW WILL WE GET THERE?

Advertising Association:
http://www.adassoc.org.uk/
Site providing a comprehensive overview to the advertising business including legislation, advertisers, agencies and careers with a variety of publications.

Direct Marketing Association:
http://www.dma.org.uk/content/home.asp
Regulation, news and information on direct marketing.

eMarketer Inc:
http://www.emarketer.com/
Market research on e-business and online marketing.

Incisive Interactive Marketing LLC:
http://www.clickz.com/
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to e-mail, technology to trends, our coverage is expert, exclusive, and in-depth.

Information Commissioner’s Office:
http://www.ico.gov.uk/eventual.aspx
Breakdown of rules, regulations and guidance on data protection laws.

Institute of Sales Promotion:
http://www.isp.org.uk/
Information on sales promotion industry and various items such as award winning campaigns.

Internet Society (ISOC)
http://www.isoc.org/
The Internet Society has served as the international organization for global coordination and cooperation on the Internet, promoting and maintaining a broad spectrum of activities focused on the Internet's development, availability, and associated technologies.

Miniwatts Marketing Group:
http://www.internetworldstats.com/
An Internet usage site covering population statistics and market data, for over 233 countries and world regions.

Ofcom (Office of Communications):
http://www.ofcom.org.uk/
Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

Product Development and Management Association:
http://www.pdma.org/library/glossary.html
A comprehensive glossary of new product development terms.

RAJAR:
http://www.rajar.co.uk/
Radio audience research data in the UK.

Tea With Edge:
http://www.teawithedge.com/
Marketing, e-Marketing, e-Business and related topics. Includes: articles, news, directories, reviews, books and e-books, free newsletter, career help and website traffic services.

Web Marketing Today:
http://www.wilsonweb.com/
Over 2,200 pages and 15,000 of links to resources on e-commerce and Web marketing.

4. DID WE GET THERE?

Accenture:
http://www.accenture.com/Global/Services/By_Subject/Customer_Relationship_Mgmt/Services/CustomerStrategy.htm

Biz/ed:
http://www.bized.ac.uk/
A Web site for students and educators in business studies, economics, accounting, leisure, sport & recreation and travel & tourism.

V&A Museum, London:
http://www.vam.ac.uk/about_va/marketing/index.html
Provides a succinct introduction to the way marketing is carried out at the V&A. Marketing a museum is the process of identifying the needs and wants of the visitor and delivering benefits that will satisfy or enhance their experience. Marketing also helps maximize the performance of the museum. It is a complex activity requiring a strategy involving creativity, planning, organisation and problem solving.