West, Ford & Ibrahim: Strategic Marketing 
Internet Exercises
Additional Case StudiesWest, Ford & Ibrahim: Strategic Marketing
Chapter 03
- Go to the website of Nike www.nike.com and undertake a competitive analysis for the company, Benchmark the outcome against other key players in the market. Based on the analysis you have undertaken produce a positioning map for the key players in this market.
- Go to the website of Marks & Spencer http://www.marksandspencer.com/ and attempt to undertake an internal analysis identifying the companies’ key strengths and weaknesses. Apply Porter’s value chain to assess the company’s resources.
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