Home » Business & Economics » Business » West, Ford & Ibrahim: Strategic Marketing » Student resources » Internet Exercises » Chapter 02

• West, Ford & Ibrahim: Strategic Marketing

• Student resources

• Internet Exercises
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Key Themes and Further Reading
• Web Links

• Lecturer resources

• Additional Case Studies
  • Bust Loose!
  • The Career College
  • Corporate DVDs
  • Damaged
  • Keelaghan Water
  • London Olympics
  • Project Suncare
  • A Profitable Undertaking: The Savvy Group
  • A Stitch in Time
  • Unexpected Market Entrance
  • Yokohama Air Lines
• Guide to Discussion Questions
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Case Analyses & Teaching Notes
  • Case I
  • Case II
  • Case III
• PowerPoint Slides
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Answers to Case Questions
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Chapter 9
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Guide to Additional Case Studies
• Group Assignments and Tasks
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Test bank
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  • Test Bank in Word format
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West, Ford & Ibrahim: Strategic Marketing

Chapter 02

• Go to the website of Disney Land www.disneyland.com and define the marketing strategy adopted by the company. Do you think it is a one-strategy approach that has been implemented by Disney Land in US and Europe or they use different approaches?
• Go to one of the following websites and undertake an external analysis for the remote (macro) environment for one of the UK industries available (e.g., airline, retailing, automobile, banking, sports wear, etc.).

• Fortune Global 500 (searchable by company/industry)
• Hoovers (industry, competitor, company information)

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