West, Ford & Ibrahim: Strategic Marketing 
Internet Exercises
Additional Case StudiesWest, Ford & Ibrahim: Strategic Marketing
Chapter 01
- Go to the website for Virgin mobile phones (www.virgin.com/gateways/mobile) and find out if any of the TEASE elements are employed. If found, which of them is the most prominent? Give example/s. If not, which of them do you think could be appropriate for Virgin? Why?
- TESCO and BMW are two companies which are known to adopt a market oriented strategy. Visit both companies web site (www.tesco.com) (www.bmw.com) and examine if the information that they present about themselves reflect their commitment to a market oriented strategy. Give examples or quotations as a proof.
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