Home » Business & Economics » Business » West, Ford & Ibrahim: Strategic Marketing » Student resources

• West, Ford & Ibrahim: Strategic Marketing

• Student resources

• Internet Exercises
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Key Themes and Further Reading
• Web Links

• Lecturer resources

• Additional Case Studies
  • Bust Loose!
  • The Career College
  • Corporate DVDs
  • Damaged
  • Keelaghan Water
  • London Olympics
  • Project Suncare
  • A Profitable Undertaking: The Savvy Group
  • A Stitch in Time
  • Unexpected Market Entrance
  • Yokohama Air Lines
• Guide to Discussion Questions
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Case Analyses & Teaching Notes
  • Case I
  • Case II
  • Case III
• PowerPoint Slides
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Answers to Case Questions
  • Chapter 1
  • Chapter 2
  • Chapter 3
  • Chapter 4
  • Chapter 5
  • Chapter 6
  • Chapter 7
  • Chapter 8
  • Chapter 9
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Guide to Additional Case Studies
• Group Assignments and Tasks
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
• Test bank
  • Test Bank in Questionmark Perception format
  • Test bank in QTI XML format
  • Test Bank in Respondus format
  • Test Bank in Word format
• Search for an Online Resource Centre
• Learn about Online Resource Centres
• Demonstration Online Resource Centre
• Learn about VLE/CMS content
• Learn about Test Banks
• Online Resource Centres Help
• Find a textbook
• Find your sales representative
• Find a Higher Education contact
• Send us your feedback

West, Ford & Ibrahim: Strategic Marketing

Student resources

Internet Exercises

Online tasks for you to assess your knowledge

Key Themes and Further Reading

A review of recent articles, organised by theme, written since the book was published - added August 2007

Web Links

Websites of relevant organizations and sources

Terms and conditions of use | Privacy Policy and Legal Notice

Content and Graphics copyright Oxford University Press, 2009. All rights reserved.