West, Ford & Ibrahim: Strategic Marketing
Internet Exercises
Additional Case StudiesWest, Ford & Ibrahim: Strategic Marketing
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Student resources
- Internet Exercises Online tasks for you to assess your knowledge
- Key Themes and Further Reading A review of recent articles, organised by theme, written since the book was published - added August 2007
- Web Links Websites of relevant organizations and sources
Lecturer resources
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- Additional Case Studies For use in lectures, tutorials and seminars
- Guide to Discussion Questions Suggested answers to the discussion questions in the book
- Case Analyses & Teaching Notes To accompany the long end-of-book case studies
- PowerPoint Slides Customisable slides for each chapter of the book
- Answers to Case Questions Guidance for your students on answering the end-of-chapter case questions
- Guide to Additional Case Studies At European Case Clearing House
- Group Assignments and Tasks Suggested activities for seminar and tutorial groups
- Test Bank An electronic bank of questions to test your students
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