Lee & Carter: Global Marketing Management
Additional case materials
Additional case materialsLee & Carter: Global Marketing Management
About the book
Find out more, buy the book directly from the website, or order a free inspection copy if you are a lecturer, all from the OUP catalogue
Sample Content
Chapter 05: Managing the Process of Globalization
(size: 534kB)
Please note that the material here is taken from final proofs.
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Student resources
These resources are for students- Additional case materials Extra cases studies to help apply your learning
- Internet exercises A variety of tasks and assignments to be carried out online
- Multiple choice questions Test yourself on each chapter of the textbook and receive immediate feedback
- Web links A selection of links to useful websites
Lecturer resources
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- Additional case materials Extra cases studies which can be used to form the basis of seminars and tutorials
- Instructors' manual A collection of resources to assist in lecture and seminar planning
- PowerPoint slides A set of slides for each chapter available to download
- Seminar activities Some ideas for use in seminars and tutorials
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