Lee & Carter: Global Marketing Management
| View print version |
| Text size: A A A |
|
About the book
Find out more, buy the book directly from the website, or order a free inspection copy if you are a lecturer, all from the OUP catalogue
Sample Content
Chapter 05: Managing the Process of Globalization
(size: 534kB)
Please note that the material here is taken from final proofs.
|
Our email service will alert you when new material is added to this online resource centre. Simply send the email, leaving the subject line Lee and Carter go live! as it appears.