Palmer: Introduction to Marketing 
Suggested reading
Answers to case study review questionsPalmer: Introduction to Marketing
Chapter 10 & Chapter 11
Institute of Practitioners in Advertising http://www.ipa.co.uk
The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Direct Marketing, Healthcare, Media, New Media, Outdoor, Sales Promotion and Sponsorship sectors.
Institute of Sales Promotion: http://www.isp.org.uk
Home site of the ISP contains numerous links.
Radio Advertising Bureau (RAB): http://www.rab.co.uk/
The RAB is funded by UK Commercial Radio stations and aims to guide national advertisers and their agencies towards effective advertising on Commercial Radio.
Nielsen Media Research: http://www.acnielsenmms.com
Nielsen Media Research provides the most comprehensive information available across all media platforms, matching creative execution to expenditure, volume and demographics. Some free case studies and press releases are available at the firm's site.
Audit Bureau of Circulations (ABC): http://www.abc.org.uk
An independent audit watchdog service for printed publications
The Advertising Association (UK): http://www.adassoc.org.uk
The Advertising Association is a federation of 25 trade bodies representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
Advertising Standards Authority: http://www.asa.org.uk
The ASA is the independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. The ASA administers the British Code of Advertising, Sales Promotion and Direct Marketing (The CAP Code) to ensure that advertisements are legal, decent, honest and truthful.
Independent Television Commission: http://www.itc.org.uk
The Independent Television Commission licenses and regulates commercially funded television services in the UK.
Newspaper Readership Survey: www.ppa.co.uk/magad/events/view_toptwo2002/downloads/nrspres.pdf
Provides background material and some summaries of recent findings.
American Association of Advertising Agencies: www.aaaa.org
Home page of the AAAA with numerous links.
European Association of Communications Agencies: http://www.eaca.be/
The European Association of Communications Agencies (EACA) is a Brussels-based non-profit organisation whose mission is to represent full-service advertising and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies.
Institute of Public Relations: http://www.ipr.org.uk
The Institute of Public Relations (IPR) is the UK's leading public relations industry professional body. The site provides limited free information relating to forms' use of PR.
Institute of Direct Marketing: http://www.theidm.co.uk
The Institute of Direct Marketing is a provider of lifetime professional development services in interactive and direct marketing.
Direct Marketing Association (UK): http://www.dma.org.uk
The Direct Marketing Association (UK) Ltd is Europe UK's largest trade association in the marketing and communications sector. It seeks to protect the UK direct marketing industry from legislative threats and to promote its ongoing development.
Direct Marketing Association (USA): http://www.the-dma.org
An American association, which was established in 1917.
Direct Mail Information Service: http://www.dmis.co.uk
A UK site sponsored by Royal Mail providing detailed statistics about the UK and comparative European information.
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