Palmer: Introduction to Marketing 
Suggested reading
Answers to case study review questionsPalmer: Introduction to Marketing
Chapter 07
UK Foresight programme: http://www.foresight.gov.uk
Provides a review of the UK government's technology foresight programme.
CBI Innovation Trends Survey: http://www.cbi.org.uk/innovation
A review of the CBI's survey on companies' perceptions of innovation.
OECD Electronic Commerce site: http://www.oecd.org
The OECD site contains a lot of information on innovation and comparative rates of research and development between member countries.
IBM E-Commerce Case Studies: http://www2.software.ibm.com/casestudies/swcs.nsf/topstories
This site contains regularly updated case studies on the application of e-commerce.
Product Development and Management Association (PDMA): http://www.pdma.org/
PDMA's mission is to improve the effectiveness of people engaged in developing and managing new products - both new manufactured goods and new services. PDMA has supported research into measuring product development success and trends and best practices in the practice of managing new product development. Summary findings are available at its web site.
Print this page