Palmer: Introduction to Marketing 
Suggested reading
Answers to case study review questionsPalmer: Introduction to Marketing
Chapter 06
DTI: Building the knowledge driven economy: http://www.dti.gov.uk/comp/competitive/an_reprt.htm
Background paper relating to the Government's White Paper "Our Competitive Future: Building the Knowledge Driven Economy". The paper covers issues of competitive strategy in a global economy.
Centre for Economic Performance: http://cep.lse.ac.uk
The CEP was established by the Economic and Social Research Council. Based at the London School of Economics and Political Science, it is now one of the leading academic research centres in Europe and a world leader in economic research. Its web site provides discussion on causes of countries' and firms' economic performance.
Competition Commission: http://www.competition-commission.org.uk/index.htm
Home page of the UK Competition Commission, providing links to previous cases investigated by the Commission.
Brand development: The following sites provided by advertising agencies give an insight into the services they offer clients to create strong brands:
Altus Group Communications: http://www.altus-group.com
Cogbox: http://www.cogbox.com
Lyon Advertising: http://www.lyonadvertising.com/
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