Palmer: Introduction to Marketing 
Suggested reading
Answers to case study review questionsPalmer: Introduction to Marketing
Chapter 05
Statbase: http://www.statistics.gov.uk/statbase/mainmenu.asp
UK National Statistics web site, with summaries of numerous surveys of population characteristics, lifestyles and attitudes.
UpMyStreet.com: http://upmystreet.com
An interactive site which highlights differences between areas in terms of social structures. Enter a postcode or a name of a town and a page will appear that displays data on that area. Data includes unemployment statistics, house prices, council rates, and local community services.
The Data Laboratory: http://www.datalab.co.uk/case_studies/segmentation.asp
A consultant's web site which provides interesting case studies of segmentation applied to direct marketing.
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