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Palmer: Introduction to Marketing

Chapter 13

Visit the Vauxhall/Opel website. www.vauxhall.co.uk

Vauxhall has been established for over 100 years as a car manufacturer, but in recent years, has added various services to its total product offer.

Questions:

  1. Identify the services which are described in Vauxhall's website. Try and categorise these in terms of their relationship to the core car offer (e.g. supplementary services, facilitating services etc).

  2. What evidence can you gather from the website that Vauxhall is a service based company. Or do you think that it is still essentially a technology based company?

  3. What additional services might it be suitable for Vauxhall to develop? Is it strategically sensible for the company to become more involved in services?