Palmer: Introduction to Marketing 
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Answers to case study review questionsPalmer: Introduction to Marketing
Chapter 02
How socially responsible is the Nestle company? The company has developed a set of Corporate Business Principles as a management tool. Yet it has faced boycotts from groups who have claimed that the company is putting profits before principles.
Visit the company's website; www.nestle.com/All_About/Business_Principles/Business+Principles.htm
Then visit the websites of a couple of campaigning groups who have focused on Nestlé's alleged mis-selling of infant milk:
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