Palmer: Introduction to Marketing
Suggested reading
Answers to case study review questionsPalmer: Introduction to Marketing
About the book
Sample Content
Chapter 1: What is Marketing?
(size: 637kB)
Chapter 3: Buyer Behaviour and Relationship Development
(size: 870kB)
Chapter 6: Competitor Analysis and the Development of a Brand
(size: 892kB)
Please note that the material here is taken from uncorrected proofs.
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Student resources
- Suggested reading Additional references provided for each chapter of the book
- Additional case studies with case questions Additional cases and case questions to encourage critical thinking
- Additional chapter review questions Additional review questions to help test your knowledge of the topic
- Multiple choice questions Available for each chapter supported by instant feedback
- Web exercises Improve your knowledge of the topic with these exercises
- Web links A set of useful links to aid further research
Lecturer resources
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- Answers to case study review questions Suggested answers for the case study questions provided in the textbook
- Suggested answers to chapter review questions Suggested answers for the review questions contained in the textbook
- Additional discussion points Useful ideas/pointers to encourage class discussion
- Lecturer guidelines to accompany the PowerPoint slides For use in your lectures and seminars
- PowerPoint slides A set of customisable PowerPoint slides available for each chapter
- Test bank An electronic bank of questions to test your students
- VLE content Import all the material available on this Online Resource Centre into your VLE
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