Mellahi, Frynas & Finlay: Global Strategic Management 
Web Links
Case Study Questions: Suggested AnswersMellahi, Frynas & Finlay: Global Strategic Management
Chapter 03
Global business environment: the industry environment
Company home pages:
- Mercedes: www.mbusa.com
- Ford: www.ford.com
- Unilever: www. unilever.com
- Proctor & Gamble: www.pg.com
- Amazon: www.amazon.com
- Barnes & Noble: www. barnesand noble.com
- Proton: www.proton.com
- Microsoft: www.microsoft.com
- Levi"s: www.levi.com
- PepsiCo: www.pepsico.com
- Kodak: www.kodak.com
- Fuji : www.fujifilm.com
- Philips: www.philips.com
- RCA: www.rca.com
- Zenith: www.zenith.com
- Sanyo: www.sanyo.com
- Toshiba: www.toshiba.com
- Grundig: www. grundig.com
- Hitachi : www. hitachi.com
- LG Electronics: www.lge.com
- Siemens: www.siemens.com
- IBM: www.ibm.com
- Linux: www.linux.org
WestGroup Research
www.westgroupresearch.com/publish/lottery.html
A case study of the Arizona lottery, which provides a useful illustration of Market Segmentation Analysis.
Competitive Intelligence
www.scip.org/news/cimcomp/v6i1article1.asp
A useful note on Strategic Group Analysis.
Rolls-Royce
www.rolls-royce.com/education/schools/resources/competition.pdf
A mini-case study of Rolls-Royce and the aero-engine industry, which
provides a useful illustration of the application of the Five Forces
Model.
The GUIDE
www.evalsed.info/page.aspx?id=mth140
A useful note on Delphi Surveys.
The Well
www.well.com/~mb/scenario
An entire website dedicated to Scenario Planning.
View print version