Gay, Charlesworth and Esen: Online Marketing 
Multiple Choice Questions
Answers to Case QuestionsGay, Charlesworth and Esen: Online Marketing
Chapter 13
www.asa.org.uk - This is the web site of the Advertising standards Authority that ensures that advertising
meets the requirements of the advertising codes.
www.trustassured.co.uk - Trustassured manages public key infrastructure and digital certification processes.
www.worldpay.com - WorldPay is a payment service provider for online transactions.
www.securityfocus.com - This web site is a good source of e-security information and security-related news.
www.informationcommissioner.gov.uk - The Information Commissioner’s web site provides extensive information on data protection.
www.dma.org.uk - This is the web site of the Direct Marketing Association, UK, which is Europe’s largest trade association in the marketing sector.
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