Gay, Charlesworth and Esen: Online Marketing 
Multiple Choice Questions
Answers to Case QuestionsGay, Charlesworth and Esen: Online Marketing
Chapter 11
Alexis Gutzman (www.alexisgutzman.com) – advice on producing newsletters.
Dafermos George N. How weblogs are turning corporate machines into real conversations. - a combination of theoretical contemplation and practical advice from an ex-student of the author. Available at: http://opensource.mit.edu/papers/dafermos3.pdf.
E-consultancy (www.e-consultancy.com) - research, information, training & events on best practice online marketing and e-commerce.
Larry Chase's Search Engine for Marketers (www.searchengineformarketers.com) - this site does what it says on the tin, offering reviews and links to the top sites in 40 marketing categories.
Marketingexperiments.com (www.marketingexperiments.com) - offer free copies of their extensive research results.
Marketingprofs.com - excellent e-marketing content, though terminology used and models/theories quoted mean the articles are mainly for readers with a background in marketing.
The Institute of Sales Promotion (http://www.isp.org.uk) provides best practice advice on all aspects of sales promotion.
Wilsonweb.com - the author of this site, Dr Ralph Wilson, is something of an evangelist in more ways than one (e-business and religion) with some good content and sound practical advice.
Wordbiz - advice and tips from long time expert in e-newsletter and blogging, Debbie Weil (www.wordbiz.com).
The World Advertising Research Center (www.warc.com) offers news, information and cases on all aspects of marketing communications.
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