Gay, Charlesworth and Esen: Online Marketing 
Multiple Choice Questions
Answers to Case QuestionsGay, Charlesworth and Esen: Online Marketing
Chapter 07
www.crmguru.com – is the world’s largest CRM portal.
www.dma.org.uk – offers up to date news, views and best practice on legal aspects of direct and interactive marketing.
www.epiphany.com – web site of leading US CRM software vendor with excellent white papers and case studies.
www.1to1.com – the web site of the Peppers and Rogers Group with great content on one-to-one marketing.
www.permission.com – the web site of permission guru, Seth Godin.
www.privacylaws.com – provides excellent UK and international insight into legal issues, especially data protection.
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