Gay, Charlesworth and Esen: Online Marketing 
Multiple Choice Questions
Answers to Case QuestionsGay, Charlesworth and Esen: Online Marketing
Chapter 02
www.1to1media.com – The Peppers and Rogers 1 to 1 media site. Discusses CRM and other relationship
marketing issues as a key element for successful online marketing strategies.
www.wilsonweb.com – The web site of US Internet authority, Dr Ralph Wilson entitled Web Marketing
Today that contains a rich source of e-marketing information, news and guidance.
www.marketingsherpa.com – valuable resource publishing useful news, case studies, and best practice
about Internet and integrated marketing strategies.
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