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Gay, Charlesworth and Esen: Online Marketing

Chapter 01

For up to date information on UK national, regional and local government e-business activity visit the E-Government bulletins at:
http://headstar.com


For information on web trends and industry reports visit Jupitermedia:  www.jupitermedia.com, a leading global provider of information, images and digital content for information technology and marketing professionals. It is also the parent organisation for leading online global information sources and networks like: www.internet.com.


Forrester, www.forrester.com, is one of the world’s leading online marketing research centres that focuses on the impact of technology on business and consumers alike.

www.zdnet.co.uk provides a rich source of industry information about digital technologies and their application in the business world.


For Internet marketing information on new media, strategy, promotion and related developments visit: www.mad.co.uk, incorporates the latest industry news as well as archive access to material from a wide range of leading industry publications.


www.marketing-online.co.uk is the resource site run by the prolific UK Internet author and consultant, Dave Chaffey. The site provides best practice tips, blogs and links on all aspects of online marketing. See also: www.silicon.com 


www.theregister.co.uk provides a refreshingly critical look at the business and IT world online.

For information on the history of the Internet various ‘timelines’ are offered, probably the most comprehensive is Hobbes’ at: www.zakon.org.


For a history of search engine marketing visit: www.iprospect.com. The site includes a vast array of online search resources, white papers and webinars on leading edge aspects of search engine marketing. For students seeking more search engine knowledge, the site also incorporates its own ‘Search Engine Marketing University’ pages.


For marketers, Brand Republic (www.brandrepublic.co.uk) provides up-to-the minute news on new media issues and campaigns as well as traditional marketing, advertising and public relations. The site also provides a major archive section from past articles.