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Gay, Charlesworth and Esen: Online Marketing

Chapter 09

Customisation has become a key feature in online product marketing. Visit the following sites and explore the possibilities of product customisation:

www.dell.co.uk  – the web site of Dell computers.

http://www.greenglass.co.uk/cart.php?m=product_detail&p=53&c=3 – the web site of Greenglass, the recycled ethical goblet producer.

http://www.vauxhall.co.uk/vx/vip/vipoffers.do – the online car sales site for Vauxhall Motors.