Gay, Charlesworth and Esen: Online Marketing 
Multiple Choice Questions
Answers to Case QuestionsGay, Charlesworth and Esen: Online Marketing
Chapter 06
Search Engine Marketing is a critical element in the online promotional strategy with the purpose of driving quality traffic to a web site. Search engine technology increases at a great pace. Visit the following internet sites of leading authorities in Search Engine Marketing to appreciate the latest development within the industry and their applications for online commercial success:
www.searchenginewatch.com is the web site of leading US search authority Danny Sullivan. Apart from the latest applications, Search Engine Watch provides a rich source of industry data and statistics.
www.sma-uk.org/guides is the web site of the new UK trade body promoting the use of search engine marketing. The link takes you through to a number of useful search engine guides.
www.optimize.co.uk is the Search Engine Marketing consultancy, Optimize, run by our contributor Mike Rogers.
www.searchvisible.co.uk is the Search Engine Consultancy, SearchVisible, run by Mike Grehan, lead contributor to our chapter on Search Engine Marketing.
View print version