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Home » Business & Economics » Business » Gay, Charlesworth and Esen: Online Marketing » Student resources » Internet Exercises » Chapter 04

Gay, Charlesworth and Esen: Online Marketing

Chapter 04

The Internet is a great source of marketing information. Choose an online organisation of your choice and carry out an environmental audit e.g. STEP Analysis. You may wish to utilise web sites like:

www.statistics.gov.uk – The UK government’s Office for National Statistics.
www.mintel.co.uk – Mintel is a leading research agency.