« Home

Home » Business & Economics » Business » Gay, Charlesworth and Esen: Online Marketing » Student resources » Internet Exercises » Chapter 01

Gay, Charlesworth and Esen: Online Marketing

Chapter 01

The corporate culture of an organisation is often determined by the CEO or other senior executives who champion the Internet case within an organisation. Internet visionaries such as Jeff Bezos, Michael Dell, John Doerr, Bill Gates, Martha Lane Fox and Brent Hoberman have all harnessed the Internet in a way that has transformed the way businesses work and the way we live our lives. Follow the links below to find out about their personalities and mind set. See what makes them different and see what their common traits are.

Brent Hoberman - http://www.50lessons.com/peoplefinder.asp?l=H

John Doerr -   http://en.wikipedia.org/wiki/John_Doerr

http://www.fastcompany.com/online/07/082doerr.html  

http://www.washingtonpost.com/wp-dyn/content/article/2006/04/17/AR2006041701563.html

Bill Gates - http://www.microsoft.com/presspass/exec/billg/default.mspx

Jeff Bezos -    http://en.wikipedia.org/wiki/Jeff_Bezos

http://www.annonline.com/interviews/970106/biography.html

Martha Lane Fox - http://www.bbc.co.uk/radio4/womanshour/01/2006_43_tue.shtml

http://www.londonspeakerbureau.co.uk/speakers/viewSpeaker.aspx?speakerid=169