Oxford University Press | Online Resource Centre

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Question 1

Disintermediation in the online world refers to:

a) The reformation of logistics management

b) The emergence of new intermediaries

c) The elimination of existing intermediaries

d) Cost minimization in the supply chain

Question 2

A fundamental part of the distribution function is to get the product:

a) To the right place at the right time

b) Launched into new markets

c) To intermediaries

d) To market to avoid channel conflict

Question 3

Which are the following is not a typical activity of the distribution function carried out by intermediaries?

a) Managing risk

b) Facilitating the exchange process

c) New product development

d) Collection of marketing information

Question 4

Co-marketing is:

a) The partnership between channel members and how they support one another

b) Is the strategy designed to avoid channel conflict

c) Another form of affiliate marketing

d) The role played by payments service providers

Question 5

What provides one of the fundamental Internet advantages between buyers and sellers?

a) Channel design

b) Lower transaction costs

c) Support services

d) Connectivity

Question 6

What are the key factors that illustrate the 'Drop Ship' model of online distribution?

a) Online aggregation

b) Order facilitation and no stock carried

c) Physical storage and bulk breaking and transportation

d) Online orders transported by sea.

Question 7

Finance operations like Able2Buy and V12 Finance facilitate what through online distribution?

a) Value

b) Aggregation capabilities

c) Logistical Value

d) The distribution of digital content

Question 8

Certification authorities like Thawte and Verisign provide:

a) Security services for online merchants

b) Authorisation of online transactions

c) Authentication of trader's credentials

d) Solutions to The leaking Pipe concept

Question 9

A channel migration strategy is when an organisation decides to:

a) Concentrate on selling via one channel

b) Adopt a multi-channel approach to provide more flexibility for the modern time starved consumer

c) Differentiate its service via different channels

d) Persuade customers to move from one channel to another

Question 10

The key features of Warehouse Management Systems (WMS) are:

a) Receiving goods, effective space management, automated and customised order picking for faster response times

b) Efficient customer response systems allied to strategic partnerships

c) Customer Relationship Management software that analyses the impact of logistics through the supply chain

d) All aspects of Physical Distribution Management

Oxford University Press, Online Resource Centre, Chapter 12.

Chapter 12

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