Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Affiliate Marketing schemes…

a) Attract only price conscious customers

b) Provide an additional revenue stream to contribute to an organisation's total revenue

c) Typically generate the most online revenue

d) Are an example of an online revenue subscription model

Question 2

Price elasticity indicates:

a) How price rises lead to increases in total revenue

b) The sensitivity of demand for substitute products

c) Buyer sensitivity to price movements

d) An over supply of alternative products in the market place

Question 3

The Internet 'frictionless' economy…

a) Intensifies price sensitivities

b) Decreases search and transaction costs

c) Results in imperfect competition

d) Attracts web bargain hunters who form the majority of online shoppers

Question 4

Kelkoo and Dealtime are examples of:

a) Financial price comparison site

b) Affiliate marketing site

c) A search engine

d) Generic price comparison sites

Question 5

Distribution and search marketing costs are examples of:

a) Upward pressure

b) Fixed costs

c) Marginal costs

d) Downward price pressures

Question 6

Prestige pricing can be applied to which product category?

a) CD's

b) Digital cameras

c) Grocery products

d) Single Malt Whisky

Question 7

Online pricing and selling of complimentary products is often referred as:

a) Penetration pricing

b) Bundle Pricing

c) Psychological pricing

d) Price Lining

Question 8

An example of an 'objective factor' in a consumer's value for money assessment is:

a) Brand image

b) A Marketer's reputation

c) Customised product

d) Customer care levels

Question 9

Flexible Initiated Seller Pricing refers to:

a) Another form of differential pricing

b) Real time pricing responding to a buyer's price elasticity

c) Technology driven auctions and exchanges

d) Price tailoring by product category

Question 10

A Dutch auction is when:

a) The initial base price is set low

b) Bid prices determine the market price

c) The intermediary sets a high initial price

d) Intermediaries purchase commodities on behalf of a number of suppliers

Oxford University Press, Online Resource Centre, Chapter 10.

Chapter 10

Instructions