Lee & Carter: Global Marketing Management 2e
Chapter 15
Management Centre Europe (MCE): http://www.mce.be/knowledge/category/14
Headquartered in Belgium, MCE offers training for cross-cultural trade. The link provides information and advice on a number of management topics including sales management.
Sales & Marketing Executives International (SMEI): http://www.smei.org/index.cfm
SMEI claims to be the only worldwide knowledge-growth and relationship-building forum created for sales and marketing executives. Since no other worldwide executive sales and marketing associations exist, SMEI fills a void by providing a personal and professional community devoted to providing knowledge, growth, leadership and connections between peers in both sales and marketing.
The Homepage of Jean-Claude Usunier: http://www.hec.unil.ch/jusunier
Contains an extensive list of Usunier’s, who is a well-known academic in cross-cultural management, publications.
Institute of Sales Promotion: http://www.isp.org.uk
Home site of the professional body for Sales Promotion in the UK. Contains useful information on professional qualifications and numerous links.
Entrepreneur.com: http://www.entrepreneur.com/sales/tipsfromexperts/index158472.html
An interesting internet website that offers a range of information and videos on sales management with an entrepreneurship focus.
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