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Lee & Carter: Global Marketing Management 2e

Chapter 09

UK Government’s Department for Innovation, Universities and Skills (DIUS): http://www.dius.gov.uk/policy/innovation.html
The official site for UK’s DIUS to promote product and service innovation in British organizations. Contains a wealth of information and news on research and development, innovation, creativity and related UK policies.

Interbrand: http://www.interbrand.com/
Interbrand works collaboratively with clients to evaluate, create and manage their brand assets. We do this through a renowned blend of strategic thinking and world-class creativity, and by offering unique tools to execute brilliantly. It is a very well-known online resource for finding information on the world’s Top Global Brands and Ranking.

UK Foresight programme: http://www.foresight.gov.uk
Provides a review of the UK government's technology foresight programme.

CBI Innovation Trends Survey: http://www.cbi.org.uk/innovation
A review of the CBI's survey on companies' perceptions of innovation.

IBM E-Commerce Case Studies: http://www-01.ibm.com/software/
This site contains regularly updated case studies on the application of e-commerce.

Product Development and Management Association (PDMA): http://www.pdma.org/
PDMA's mission is to improve the effectiveness of people engaged in developing and managing new products - both new manufactured goods and new services. PDMA has supported research into measuring product development success and trends and best practices in the practice of managing new product development. Summary findings are available at its website.

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