Lee & Carter: Global Marketing Management 2e
Chapter 01
Marketing Week online: http://www.marketingweek.co.uk
This is the online version of the widely read Marketing Week magazine. The site contains headlines from the current issue and a limited free archive search facility.
Chartered Institute of Marketing (CIM): http://www.cim.co.uk/
The CIM is the leading UK body for marketing professionals, and oversees a widely recognised programme of marketing qualifications. This site gives information about the CIM and its qualification, careers in marketing, and links to other marketing related websites.
Quality press: The following websites are useful sources of information on marketing issues. Most include recent news stories and include a limited searchable archive:
Financial Times: http://www.ft.com
Telegraph: http://www.Telegraph.co.uk
Guardian: http://www.Guardian.co.uk
The Times: http://www.the-times.co.uk
The Sunday Times: http://www.the-sunday-times.co.uk
The World Trade Organisation: http://www.wto.org
The WTO is a useful source of information on international trade regulations, developments and disputes.
Mori UK: http://www.ipsos-mori.com
Mori is a leading international market research company which produces numerous regular newsletters and research studies on a broad range of topics.
The World Bank: http://www.worldbank.org
Global consumer demographics and a range of international financial issues.
United Nations: http://www.un.org
Useful for searching country profiles and a broad range of international issues.
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