Oxford University Press | Online Resource Centre

Choose your answer by clicking the radio button next to your choice and then press 'Submit' to get your score.

Question 1

The so-called EPRG framework of management orientations in global marketing refers to:

a) ethnocentrism, Polycentrism, Regionalism and Geocentrism

b) ethnocentrism, Polycentrism, Regiocentrism and Geocentrism

c) environmental, Political, Regional and Geographical

d) environmental, Political, Regiocentric and Geological

Question 2

The ______________management style sees each host country as unique and sees real differences in these countries to the domestic one.

a) ethnocentric

b) regiocentric

c) polycentric

d) geocentric

Question 3

There are many types of organizational forms. Which of the following in not a type of organization form?

a) Function

b) Geographical

c) Matrix

d) Subsidiary

Question 4

Which of the following factors affect the development of a marketing control system?

a) i, ii and iii

b) ii, iii and iv

c) iii, iv and v

d) All of the above

e) Domestic practices and values
ii. Communication systems
iii. Distance
iv. The product

f) Environmental differences

Question 5

An international marketing control system has four elements, which are:

a) performance standards, performance measurement, analysis of deviations and corrective actions.

b) performance standards, performance measurement, analysis of data and corrective actions.

c) quantitative data, qualitative data, analysis of data and efficiency measures.

d) quality standards, corrective measurement, analysis of defects and effectiveness control.

Question 6

A global marketing audit is:

a) a crucial mechanism for the evaluation of customer response.

b) a technique aimed at evaluating and improving an organization's global marketing operations.

c) a set of organizational procedures for controlling the effectiveness of productivity.

d) an important process to collect information on the key target markets.

Question 7

Which are the following are examples of traditional marketing control methods?

a) i, ii and iii

b) ii, iii and iv

c) i, iii and iv

d) All of the above

e) Strategic control
ii. Efficiency control
iii. Financial control
iv. Communication control

Question 8

Which are the following are examples of non-traditional marketing control methods?

a) i, ii and iii

b) ii, iii and iv

c) i, iii and iv

d) All of the above

e) Financial ratio
ii. Benchmarking and best practice
iii. Self-assessment
iv. Double loop learning

Question 9

Manufacturers today face the dual challenge of trying to fight off the competitive challenge as well as satisfy ever demanding customers. What has been their main strategic response?

a) Development of new strategies to capture knowledge and organizational learning.

b) Increase investment in research for the development of genuine innovations.

c) Development of strategies to improve employees' effectiveness in managing customer relationships.

d) The rationalization of global manufacturing for greater internal operating efficiencies.

Question 10

A virtual organizational structure can be defined as:

a) a virtual structure of company functions which come together to serve a specific purpose and then disappear.

b) a temporary network of company functions which come together to serve a specific purpose and then disappear.

c) a non-permanent form of organization encourages the growth of regional groupings, thus allowing a degree of autonomy.

d) an organizational form based on a functional corporate structure with a mainly 'domestic' focus and have a small international division.

Oxford University Press, Online Resource Centre, Chapter 16.

Chapter 16

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5

Question 6

Question 7

Question 8

Question 9

Question 10