Oxford University Press | Online Resource Centre

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Question 1

A sound analysis of the ________________________ competitors for a firm is critical in delivering the business mission of an organization.

a) selected

b) closest

c) underlying

d) direct and indirect

Question 2

According to Porter (1985, 1990), the competitiveness of an industry is determined at the microeconomic level which rests on two interrelated areas i.e. the sophistication of business operations and strategy; and:

a) the quality of the microeconomic business environment.

b) the regulations of the microeconomic business environment.

c) the pressure of the macroeconomic business environment.

d) the nature of competitors' behaviour.

Question 3

Changing lifestyles and cultural practices, an aging population, HIV/AIDS infection rates, religion, rising education standards and other socio-economic factors have all led to:

a) the rapid change in attitude to new technologies.

b) the emergence of new segments and emergent patterns of consumption.

c) the resistance to globalization.

d) the prolonging of international product life cycles for many products and services.

Question 4

Which of the following is not a contributing factor to the increasing sophistication of business operations and strategy?

a) Production processes and quality improvements

b) Shortening of product life cycles

c) Management innovations

d) Customer perception of manufacturing techniques

Question 5

A strategy is the comprehensive master plan stating how the organization will achieve its mission and objectives. In understanding a strategy, organizations aim to:

a) maximize cost efficiencies even if this is achieved at the expense of quality.

b) maximize competitive advantage and minimize weaknesses.

c) maximize competitive advantage and minimize effectiveness.

d) optimize costs in delivering the product and after sale service.

Question 6

Total Customer Value = Perceptions of Benefits minus ______________.

a) Total manufacturing costs

b) Total marketing costs

c) Total cost of ownership

d) Total operational costs

Question 7

Which of the following is not a facet of competitive advantage according to Ma (1999)?

a) Substance

b) Expression

c) Locale

d) Technique

Question 8

The resource-based theory of competitive advantage emphasizes on ____________________________ as the foundation for developing competitive advantage.

a) the organization's resources and capabilities.

b) the in-house technologies and cost efficiency.

c) the organization's level of productivity and international experience.

d) the organization's unique processes and leadership.

Question 9

The ways in which organizations discharge their moral and ethical responsibilities is increasingly being scrutinized because:

a) consumers are becoming more knowledgeable in new technologies.

b) the economic activities of many multinational organizations impact on the lives of global citizens and the physical environments.

c) international institutions such as the World Trade Organizations are not making sufficient efforts in these issues.

d) multinational organizations have specifically demand more scrutiny in their global business activities.

Question 10

Which of the following is not a benefit of using the new electronic media in international marketing?

a) Giving customers and other stakeholders the option on how and when information is available to them.

b) New electronic media enable the capturing, storage and analysis of information on customers and their behaviour.

c) Due to increase of electronic communication, it inevitably creates more wasteful, unwanted and unselective advertising.

d) It facilitates the building of long-term satisfying relations with key stakeholders.

Oxford University Press, Online Resource Centre, Chapter 08.

Chapter 08

Instructions