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Question 1

Which of the following is not part of an organization's macro-environment?

a) Political environment

b) Social environment

c) Internal environment

d) Physical environment

Question 2

In a market where demand from customers is strong, but the organization faces acute shortages of staff, which element of its marketing environment is likely to be most important in corporate planning?

a) Internal environment

b) Regulatory environment

c) Micro-economic environment

d) Physical environment

Question 3

Which of the following is not part of an organization's intermediate-environment?

a) Channel Intermediaries

b) Customers

c) Statute legislation

d) Suppliers

Question 4

Which of the following is not a true statement about recent demographic change in the developed economies?

a) Household size has been consistently falling.

b) The average number of children in a family has been consistently falling.

c) The birth rate is consistently rising quickly.

d) The number of very large households has been consistently falling.

Question 5

Which of the following is not true of changes in a firm's technological environment?

a) New technology allows for new ways of communicating with a firm's customers.

b) New technology always leads to benefits for firms.

c) New technology can allow new goods and. services to be developed.

d) New technology lowers the production learning curve.

Question 6

Local community groups, road safety campaigning organizations and government agencies are necessarily ________________ a car manufacturer.

a) pressure groups on

b) regulators of

c) intermediaries for

d) shareholders of

Question 7

Within the micro-environment, a channel of distribution can BEST be described as:

a) all of the retailers in a country who stock a particular type of product.

b) all of those people and organizations involved in the process of transferring a product from the producer to the consumer

c) a route plan for as company's fleet of delivery trucks, designed to minimize the cost per delivery.

d) a route plan for as company's fleet of delivery trucks, designed to maximize the speed of delivery.

Question 8

SLEPT is widely used by marketers in analyzing their marketing environment. It is an acronym for:

a) Systems, Leadership, Empowerment, People and Tactics

b) Strategy, Leadership, Environment, Planning and Tactics

c) Social, Legislation, Economic, Political and Technology

d) Socio, Legal, Economic, Political and Technology

Question 9

A commercial company that explicitly takes into consideration the social consequences of its actions is most likely to be:

a) putting the needs of consumers before the company's need for profit.

b) acting philanthropically to their customers.

c) seeking to combine social benefits with business profitability.

d) acting like a public sector organization.

Question 10

Which of the following is not a benefit for conducting environmental analysis?

a) An increase in an organization's exposure to politically unstable markets

b) Aid to decision making

c) Choice of market and marketing mix

d) Prioritize and manage risk factors

Oxford University Press, Online Resource Centre, Chapter 02.

Chapter 02

Instructions