Oxford University Press | Online Resource Centre

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Question 1

There is no universal definition which can be used to define global marketing. Organizations that practice global marketing are those that:

a) operate within a defined national or geographic boundary where the marketer is relatively free to plan, implement and control marketing plans.

b) seek to lever its assets across political and cultural boundaries by maximizing opportunities and exploit market similarities and differences in search of global competitiveness.

c) explore markets which are outside the national boundaries of its domestic market which normally begin with direct or indirect exporting to neighbouring country.

d) export excess products to a foreign country.

Question 2

The trading of services plays a vital role in today's world economy. Which of the following statements is not true?

a) On average, the services sectors produce 45% more revenue per capita than manufacturing and other sectors.

b) Examples of the so-called 'invisibles' include infra-structural services, healthcare, education, recreation and administrative services.

c) The value of world trade in services will become a more dominant feature in the world economy in the near future.

d) Protecting intellectual property rights, issues of barriers to trade and regulation of international data flows are not important topics discussion at the World Trade Organization today.

Question 3

The concept of economic globalization refers to:

a) the movement of people, information and goods across international borders.

b) automatic liberalization of the world economy from unnecessary bureaucracy and trade barriers.

c) access to more expensive capital flows, technology, imports and export markets.

d) creation of greater inequality in the distribution of income and economic prosperity.

Question 4

Which of the following is incorrect and does not apply?
It is likely that global competition will become more fiercely intensive due to:

a) the size of the competitors getting bigger and having more resources to compete.

b) competitors can seemingly access any international markets and compete freely, but they are protected by government in their own domestic market.

c) competitors are becoming more aggressive.

d) the new competition is more likely between single organizations against each other.

Question 5

The advent of new technologies can open up new business and marketing opportunities to organizations. Which of the following statements is not true?

a) The technologies' potential can provide powerful delivery channels, marketing communication media and selling functions.

b) This can provide the capability of shortening the channel of distribution.

c) Consumers will not be able to manage the information they receive.

d) Efficiency is increased due to uniformity, automation and integration of global operations.

Question 6

Organizations today face more ethical quandaries than ever before. The growing transparency of corporate practices is:

a) widely regarded as a threat to global marketing operations.

b) putting pressures on organizations to be more socially responsible in the ways in which they discharge social responsibilities.

c) an opportunity for the Non-Governmental Organizations such as Greenpeace to tarnish the reputations of multinational corporations.

d) a contemporary issue that affects only the consumers in developing nations due to their vulnerability.

Question 7

The management of knowledge occupies an important ground in contemporary management thinking. Which of the following does not support this statement?

a) The economic transition of many developed economies from manufacturing to services.

b) The growing dependence of successful organizations on higher level of information and intelligence to deliver customized services.

c) Knowledge is the source from which organizations develop innovations in products and services.

d) The increased computerization and automation in today's organizations is fundamental to the organization's knowledge base.

Question 8

Managing key relationships is fundamental to an organization as:

a) retaining existing customers is more costly than acquiring new customers.

b) many organizations no longer have sufficient skills, resources and time to operate on their own and pursue global market dominance.

c) 80% of customers generate 20% of revenue according to the famous Pareto 80/20 rule.

d) suppliers and retailers are normally slow to react to the changing global business environment.

Question 9

The changing demographics of consumers globally present tremendous implications on the nature of opportunities for organizations. Which of the following is not true?

a) The need to develop and market products and services that cater to the changing needs of the ageing consumers.

b) Reduction in birth rates in many developed economies.

c) This can only be regarded as a major threat to the survival of today's organizations as it will bring significant costs to them.

d) Global marketers need to face up to the challenges of marketing to the growing markets in the developing nations.

Question 10

For any organizations, operating in the global market environment in the 21^st century requires types of management competences. Which of the following is not one of the competences required?

a) Analytic competence in assessing opportunities and selecting markets for entry.

b) Strategic competence to ensure successful market entry and ongoing marketing management.

c) Leadership competence to enforce regular downsizing and de-layering to maintain a high level of efficiency.

d) Operational competence to manage and coordinate the global marketing effort.

Oxford University Press, Online Resource Centre, Chapter 01.

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