Select three organizations of your choice. Try and identify their Global Marketing organizational structure and why they are organized in that way.

Examples of useful websites are:

Procter and Gamble (http://www.pg.com/jobs/corporate_structure/how_the_structure.shtml).

Allianz Global Investors (http://www.allianzglobalinvestors.com/aboutus/Pages/CorporateStructure.aspx).

Dow (http://www.dow.com/about/aboutdow/profile/corp.htm).

Coloplast (http://www.coloplast.com/ - then click on ‘About Us’, followed by ‘Corporate Structure’.

How it helps you to learn
The ways in which organizations organize their websites provide some very useful clues as to what form of organizational structure they adopt. Learners are encouraged to:

1. Appreciate how multinational organizations structure themselves by product groupings, regional groupings, functional groupings, website/webpage organization etc.

2. Think about the reasons why they are organized in that way e.g. efficiency (e.g. easier/shorter ordering procedures for customers), effectiveness (e.g. enhanced customer service and satisfaction).