Lee & Carter: Global Marketing Management 2e
Chapter 15
Visit www.export911.com. Then click on the ‘Export Department’ tab on the top of the page. You will then be presented a list of links. Find and click onto 'International Selling Techniques'. Discuss with a friend/colleague in class the various international selling techniques and issues outlined here.
Export911 is a free business and educational website focusing on international business. The site provides information on export-import marketing, which covers a very wide range of topics including:
International Business Communications - Crossing the Language Barriers in Exporting-Importing;
Foreign Company Titles;
Sources of Export Information in the Marketing Research;
Global Business Opportunities and the Importance of Trade Commissions Abroad;
Women in Exporting;
Export Destinations - Environments, Research Statistics, Analysis, and Market Risks;
Strategy in Export and Import Correspondence;
Introductory Letters and Techniques;
International Selling Techniques - Overseas Agents and Distribution Strategies;
Export Negotiating;
Business Entertainment, Customs and Strategies;
International Commercial Terms (INCOTERMS)---
EXW, FCA, FAS, FOB, CFR, CIF, CPT, CIP,
DAF, DES, DEQ, DDU, and DDP;Applicable Trade Terms in Different Modes of Transportation;
Outline of Trade Contract Responsibilities of the Seller (Exporter) and Buyer (Importer);
Export-Import Quotations.
How this helps you to learn
The aim of this internet exercise is to help learners to familiarise themselves with the various international selling techniques and related issues. Learning can be enhanced if the learners can discuss and evaluate the impact of these issues in the context of a chosen product/service or industry.
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