Visit www.pricingsolutions.com. Go to ‘Articles’ on the left of the screen, then click on ‘Published Articles’. Select 4-5 pricing articles that appeal to you. These articles tackle the latest pricing issues that confront organisations. Read and then summarize the articles so you can share them with other learners in class.

How this helps you to learn
International pricing is a complex strategic consideration. Chapter 14 has included a very detailed discussion on the various issues and factors affecting global/international pricing. This Internet exercise provides an opportunity and some very useful insights for the learner to access a wealth of discussion on issues relating to pricing today. The learners and practitioners should also find this website a useful source of news and updates which may impact on global/international pricing decisions.