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Lee & Carter: Global Marketing Management 2e

Chapter 12

Global Logistics & Supply Chain Strategies (GLSCS) is a premier magazine for senior-level supply-chain management executives based in the US which provides detailed and informative analysis of Internet-based supply-chain applications.

Log on to its website at http://www.glscs.com, then click on the ‘Videos’ tab at the top of the webpage. You will then see a long list of case studies. Select any three case studies, watch the video Podcasts, and write a short summary for each video case study about the lessons you have learnt from these companies' best practices. Discuss them with other learners in class.


How this helps you to learn
The website consists of a wealth of information on the practice of supply chain. Learning by case studies is an effective method to understand the practice of supply chain, which may not be the most exciting topic for many learners. This website stores a huge number of video case studies covering a wide range of organizations and supply chain management issues. Learners are encouraged to take some time to explore them and then share the lessons they have learnt from these companies’ best practices with each other in a class discussion.

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