Select three organizations from the following list. Using the categorization of the theories of internationalization and the market entry modes described in this chapter, identify what you think is the market entry strategy and market entry mode for each one. Then, try and identify the reasons for the market entry strategy.

www.WalMart.com
www.Chanel.com
www.daewoo-auto.com
www.microsoft.com
www.Ryanair.com
www.fosters.com
www.armani.com
www.covisint.com
www.accentura.com

You can use a range of websites (as outlined in the internet exercises in previous chapters) to help you to get to know these companies as you see fit.

How this helps you to learn
This Internet exercise provides an additional opportunity for the learner to gain a better understanding of the various market entry modes which are readily utilized by multinational organizations to gain successful market entry. The learner should be encouraged to select, from the list above, a combination of product and service organizations in order to gain an appreciation of the differences in managing the market entry for a product as well as a service. The successful global marketing of products is supported by a range of services, and vice versa. The learners could then discuss in class how and to what extent to which successful/appropriate market entry can be achieved by utilising different market entry modes.