Visit some of the principal website sources of secondary market data. From these sources, construct a ‘coarse’ screen of global market potential for three products of your choice in three markets of your choice.

Examples of web sources include:
The World Bank (www.worldbank.org)
European Union (http://ec.europa.eu/youreurope/business/)
The Economist (www.economist.com/countries/)
Mintel (www.mintel.com)

The following are some of the world’s top market research agencies/organizations, which you may find useful:
Reuters (http://www.reuters.co.uk)
J Walter Thompson (http://www.jwtworld.com)
Ogilvy and Mather (http://www.ogilvy.com)
Saatchi & Saatchi (http://www.saatchi.com)
McCann-Erickson Advertising (http://www.mccann.com)
Abbott Mead Vickers Bbdo (http://www.amvbbdo.com)
TBWA London (http://www.tbwa-london.com)
Publicis (http://www.publicis.com)
American Marketing Association (http://www.marketingpower.com/)
ESOMAR (http://www.esomar.nl/)

How this helps you to learn
The aim is to help the learner to use widely available information on the Internet to construct a ‘coarse’ screen for a product or service in question.

The potential market can be coarse-screened by using the following criteria:

• Restrictions in the export of product in question;

• Income per capital to establish ability to pay and potential demand;

• Political stability;

• Economic stability etc.