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Lee & Carter: Global Marketing Management 2e

Chapter 02

Select a sector or industry of your choice. Consider the changes that are occurring in a chosen sector or industry at present and try to identify from a range of sources on the Internet (e.g. newspapers, national governments, NGOs, friends, relatives etc.) some of the ways in which the Political, Economic, Socio-Cultural and Technological forces have affected these changes in that sector or industry.

You may try the following sites:
www.nua.com (for technology)
www.bbc.co.uk (for latest world news)
www.fwbl.co.uk (for culture)
www.worldbank.org (for economic and social data, country reports etc.)
www.WTO.org (world trade statistics)


How this helps you to learn
The suggested approach to using this activity is to get learners to use a variety of published sources such as those available on the Internet to conduct a SLEPT Analysis for a sector or industry of his/her choice. Learners are strongly encouraged to conduct a ‘proper’ analysis such as that outlined in the Mini-Case Illustration: A Typical SLEPT Analysis in the chapter.

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