The Internet is often a good source of information to help identify and anticipate market changes. By using the following websites and/or others of your choice, identify the changes in the global marketing environment which may impact on your organization (or an organization with which you are familiar). Carefully examine how these market changes may present new challenges for your organization in the immediate and distant future.

For information on:

• Global consumer demographics, try www.worldbank.org.

• Country profiles, try www.un.org.

• International trade regulations, developments and disputes, try www.wto.org.

• The leading 500 global organizations, try www.ft.com/reports/ft5002008.

• Trends in new technologies, try www.mori.co.uk.

How this helps you to learn
This activity aims to help the learner to put their learnt knowledge in this chapter into practice – that is, to identify and anticipate the market changes which may affect his/her organization. Once the market changes are identified, the learner should try to examine how these market changes may present new challenges for his/her organization both in the immediate and distant future.